Alejandro Bautista Diaz

Alejandro Bautista Diaz has a diverse work experience in various roles and responsibilities. Their most recent position was as the Global Head of Customer Experience and Digital Transformation Program Manager at Cepsa, where they managed and developed customer relationship and interaction channels, digital projects, and customer satisfaction measurement. Prior to that, they served as the Head of Marketing and Digital, responsible for developing eCommerce and digital marketing strategy at CEPSA Group. ALEJANDRO also worked as the Sales Manager of Residential Clients and Marketing Manager of Retail, Trade, and Digital marketing at Cepsa. Additionally, they held the position of Head of Loyalty Program at "Porque Tu Vuelves" and Trade Marketing Responsible at DEPASO Shops and Restaurants at Cepsa. Before joining Cepsa, they served as an Advisor at David Christian, a fashion company, where they worked on business development, M&A, and marketing. ALEJANDRO began their career at BP as the Loyalty Program Responsible for "BP Premier Plus". Throughout their career, Alejandro Bautista Diaz has demonstrated expertise in customer experience, digital transformation, marketing, and loyalty program management.

Alejandro Bautista Diaz completed their education history as follows:

- From 2019 to 2020, they attended Esade and obtained a CEPSA ADVANCE MANAGEMENT degree in Administration and General Business Management.

- In 2011, they completed an Executive Management Program at IE Business School with a focus on business.

- In 2013, they participated in the Programa Superior eCommerce at ESIC Business & Marketing School, specializing in eCommerce.

- In 2004 to 2005, they pursued an Executive MBA at IE Business School, focusing on Administration and General Business Management.

- From 1996 to 2002, they studied at Universidad Complutense de Madrid and earned a Bachelor of Laws (LL.B.) degree.

- In 2000 to 2001, they attended Universite des sciences sociales de Toulouse for their fourth-year law degree (Erasmus program).

- Between 1981 and 1996, they completed their primary and secondary education at Nuestra señora del Recuerdo.

- ALEJANDRO also pursued additional professional development by completing a Mobile Marketing program at Mobile Business School in 2014 and becoming a Social Media Management Expert at Escuela Unidad Editorial in 2013.