Kesmat El Deeb

Kesmat El Deeb's work experience includes serving as a Content Marketing Manager and later as a Content Marketing Senior Lead at CEQUENS from March 2021 to the present. In these roles, they were responsible for formulating the content strategy for marketing collaterals and activities, managing content creation and optimization for various platforms such as the website, blog, social media, and emails, leading the creation of a new visual identity for the brand, managing digital profiles, and overseeing key projects such as website launches and product activations. Kesmat also supported the Internal Communication team, utilized HubSpot CRM and CMS, and analyzed website performance using Google Analytics. Notable achievements include leading the launch of the new corporate website resulting in increased visitors and sessions, revamping the Developers and Customer Support websites, and increasing social media audience. Prior to CEQUENS, Kesmat worked as a Marcom & Internal Comms Sr. Supervisor at Vodafone from July 2018 to December 2020.

Kesmat El Deeb holds a Bachelor of Business Administration (BBA) degree with a focus on Marketing & International Business from the Modern Sciences and Arts University. This degree was obtained from 2006 to 2009. In addition, Kesmat has obtained various certifications, including "Marketing Foundations: Value Proposition Development" from LinkedIn in September 2021, "Copywriting Masterclass" from Foundr Magazine in January 2021, "Introduction to Sustainability" from the University of Illinois at Urbana-Champaign in May 2020, "The Fundamentals of Digital Marketing" from Google Digital Garage in May 2020, "Social Media for Leadership" from LinkedIn in October 2019, "Business Writing" and "Graphic Design" from Coursera in July 2018, "Foundations of Teaching for Learning: Being a Teacher" and "Foundations of Teaching for Learning: Introduction" from Coursera in May 2016 and February 2016 respectively, and finally, a "Content Marketing Certification" from HubSpot in April 2022.