Francis Higiro is an experienced professional currently serving as the Director of Product Management at Cerence AI since June 2025. Prior to this role, Francis was the Head of Automotive Innovation at 4.screen from May 2021 to June 2025, where responsibilities included automotive data monetization. Previous experience also includes positions as Senior Manager Customer Solutions at Motius, and various roles at Mercedes-Benz AG, including Chief of Staff to the Vice President of Digital Vehicle & Mobility and Product Manager for Strategic Car Projects & Connected Services. Earlier career experience involved consulting roles at Roland Berger and Deutsche Telekom, as well as positions at KPMG and the University of St.Gallen. Academic credentials include a Master’s in Strategy & International Management from the University of St.Gallen, and degrees in Entrepreneurship & Finance, Business Administration, and Finance & Management from respected institutions.
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