Asher Cohen is an accomplished Executive Director of Product & Design at Ceribell, leading product and design strategy to align with the company's mission since June 2022. Previously, Asher served as the Sr. Director of Product & Design at Ceribell and held various roles at Philips over a seven-year period, culminating in the position of Director of Product Management for the Coronary Devices business. Asher’s extensive experience includes leading global product management teams, overseeing product development, user experience, and market strategy across multiple regions and product portfolios. With a background in software engineering and UX design, Asher has contributed significantly to innovative medical device solutions throughout a distinguished career. Asher holds a Bachelor’s degree in Computer and Mathematical Science with Honors, specializing in Software Development and Human-Computer Interaction from The University of Waikato.