Maria Fernanda Baez (Mafe)

Maria Fernanda (Mafe) Baez has a diverse work experience in marketing and trade roles. At Certified Angus Beef, they worked as an Assistant Director, leading the brand's Latin American and multicultural marketing efforts. Maria Fernanda (Mafe) collaborated with marketing leadership and international teams, aligning sales and marketing goals and exploring market opportunities. Prior to that, they served as a Brand Manager, focusing on increasing brand awareness in Latin American countries through digital marketing and developing marketing activities with Latin American partners. Maria Fernanda (Mafe) also worked as a Marketing Specialist, specializing in Latin markets.

Before joining Certified Angus Beef, Mafe worked at Essilor as a Trade Marketing Coordinator and developed trade marketing strategies and conducted market research. Maria Fernanda (Mafe) also worked on BTL activities to boost sales. Additionally, they had a work placement as a Marketing Assistant at EURAMERICA FINANCIAL LINK LIMITED.

At Danone, Mafe held roles as a Trade Marketing Coordinator, where they developed business strategies, executed advertising strategies, and trained sales staff. Maria Fernanda (Mafe) also worked as a Business Analyst, producing sales reports and identifying factors affecting sales volume.

Mafe's early experience includes a role as a Business Analyst at Alquería.

Maria Fernanda (Mafe) Baez's education history begins in 2002 when they enrolled at the Universidad Católica de Colombia. Maria Fernanda (Mafe) pursued their undergraduate studies and obtained a degree in Industrial Engineering in 2007. Following this, Mafe furthered their education by attending CESA from 2011 to 2012, where they earned a specialization degree in Strategic Marketing. In 2013, they enrolled at BPP University and completed their Master's degree in International Marketing in 2015. Mafe's education journey reflects their focus on marketing and the development of their skills in the field of international marketing.