Sarah Richardson-Clarke

Sarah Richardson-Clarke is an experienced professional in customer insights and consultancy, currently serving as the Head of Consultancy at Barbour ABI since March 2024. As the Director and Founder of The Insight Strategists since October 2020, Sarah has established a reputation for strategic insight development. Additional roles include Customer Insights Director (Consultant) at Certinia, Insight Lead at dentsu international, and Senior Insight Manager at both the UK Health Security Agency and the Department of Health and Social Care. With a background that includes being a Director at Richardson Clarke Associates and market research adviser at the Environment Agency, Sarah has a robust portfolio in market insights. Educational credentials include a Master of Philosophy from Durham University Business School, a Postgraduate Diploma in Marketing from CIM, and a BA (Hons) in Business Studies from Sheffield Hallam University.