Justin Henkel

Justin Henkel is a seasoned product management professional with extensive experience in brand strategy and product development across various sectors. Currently serving as Product Manager at Certor Sports since May 2023, Justin previously held roles such as Brand Manager and Partner Manager at Orascoptic, where responsibilities included developing brand strategies and new product launches. At Franklin Fueling Systems, Justin successfully managed global product and brand development, contributing to over $90 million in revenue annually. As Director of Product at Trek Bicycle, Justin led cross-functional teams and managed revenue budgets exceeding $30 million per year, while also identifying market opportunities and overseeing long-term product strategies. Prior to this, Justin held positions at Saris Cycling Group, Gopher Sport, and Johnson Health Tech North America, emphasizing product lifecycle management and category marketing. Justin holds a Bachelor of Applied Science in Exercise Physiology from the University of Wisconsin - La Crosse.