Tom Gooley

Tom Gooley is a financial services industry veteran with more than 25 years of experience in managing large, complex organizations through transformational change. As chief operating officer of Cetera, Tom brings together technology, trading, services and operations to deliver a digital experience that drives growth for its network of financial professionals. He creates scale and operating leverage for the organization, while maintaining frictionless and efficient service for financial professionals.Prior to Cetera, Gooley’s most recent role was managing director of service, trading and operations at LPL Financial. Previously, he was senior managing director and chief risk officer for the retirement and individual financial services division at TIAA-CREF. He also worked as managing director and head of operations for the global wealth and asset management divisions of Morgan Stanley where he also co-led the project to convert the of assets from Smith Barney to the Morgan Stanley platform as part of their merger. Earlier in his career, Gooley led equities and futures operations for Bank of America Securities after spending 12 years with Goldman Sachs in a variety of leadership roles in Equities Operations.He holds a Bachelor of Arts in Political Economies of Industrial Societies from the University of California at Berkeley and a Master of Business Administration from The Wharton School at the University of Pennsylvania. He is a graduate and Trustee of the Securities Industry Institute (SIFMA) Wharton Program, a member of the AIESEC United States Board of Directors and Chair of the Finance Sub Committee and is also an Advisor to the University of California, Berkeley Political Economies department. He holds his FINRA Series 7 and 27 licenses.