Massimo Amadei

Massimo Amadei is a seasoned business development professional with extensive experience in the photography and digital services industry. Currently serving as Country Head and Business Development Manager for Italy at CEWE Stiftung & Co. KGaA since April 2018, Amadei previously held the role of Chief Executive Officer at Rikorda s.c.a.r.l. from April 2013 to March 2018. Additionally, Amadei was the Business Development Manager and Operations Director at Extracolor from 2002 to March 2018. Demonstrating a strong adaptability to change, Amadei successfully transitioned a traditional photography business model to embrace digital products, significantly compensating for losses incurred due to the digital photography shift.