Olena Tykhonovych

Olena Tykhonovych is an experienced marketing professional specializing in retention marketing and CRM strategies. Currently serving as a Retention Marketing Manager at CEX.IO since January 2025, Olena implements retention and reactivation campaigns, user segmentation, A/B testing, content writing, and campaign automation, while also analyzing project KPIs and coordinating with product and marketing teams. Prior experience includes roles as Senior CRM Manager at MURKA and Senior Marketing Manager at Integrity Vision, where Olena executed retention campaigns and managed marketing strategies. Additionally, Olena held the position of Head Of Digital Marketing at Webbranding Digital. Olena holds a Master's degree in Finance from Kyiv National Economics University and a certificate in HTML Email Mastery from Udemy.