Paul Wu

Paul Wu is a seasoned leader in consumer insight and customer experience strategy with 18 years of experience in FMCG and retail. Currently, as the Head of Customer Experience, Research & Service at CHAGEE, they oversee insights and customer service teams, enhancing customer experience and operational efficiency. Previously, they held roles such as Head of Customer Research at CHAGEE, where they led insights projects for 6,000 stores, and Head of Insight for APAC at BrandLoyalty, managing market research across 11 markets. Paul also served as Director of Marketing & Innovation at Marmon Retail Store Equipment LLC and was a Senior Director at Kantar Worldpanel, overseeing key accounts and developing advanced analysis strategies. They earned a Master of Business Administration in Marketing & Consumer Behavior from National Taiwan University.