Shirley Segal Hartal

Shirley Segal Hartal has a diverse and extensive work experience spanning multiple industries and roles. Shirley began their career in 1993 as a classified position in Unit 8200 - Israeli Intelligence Corps. After that, they worked as an Account Manager at Meidan Israeli Advertising AgencyIs from 1998 to 1999. In 1999, they joined bezeq zahav as a Marketing Manager and later became the Marketing Director. During their time at bezeq zahav, they developed and executed the company's marketing strategy, produced marketing communication materials, and created sales opportunities.

In 2005, Shirley joined Cellcom, where they held various roles including Marketing Manager for private customers, Marketing Section Manager for SOHO customers, and Director of the Customer Loyalty & Retention Department. Their responsibilities at Cellcom included leading customer retention processes, managing the P&L of the SMB sector, and conducting sales promotions. Shirley achieved positive growth rates, increased margin and revenue, and maintained market share leadership.

From 2011 to 2013, Shirley worked at the Ministry of Foreign Affairs of Israel as the Briefings Director at the Embassy of Israel in Washington D.C. Shirley was responsible for organizing events and briefings, creating public diplomacy opportunities, and monitoring the public diplomacy budget.

In 2013, Shirley established their own marketing consultancy called Shirley Segal Marketing Consultancy and served as the Digital Marketing Manager until 2018. Shirley provided digital marketing services to clients during this time.

From 2017 to 2019, Shirley served as the Director of Marketing at zap group, where they led marketing efforts for culinary and events portals. Shirley was responsible for product marketing, B2B and B2C growth, SEO improvement, UI/UX projects, and data monetization.

Shirley then joined Allot in 2020 as the Cybersecurity Marketing Director for the EMEA region. Their role involved generating revenues from cybersecurity services, supporting B2B customers in service deployment, developing and executing content strategy, and increasing product awareness and adoption.

In 2022, Shirley became the Head of Marketing at SheeldS (formerly Arilou Automotive Cybersecurity) until 2023. Currently, they hold the position of Marketing Director at Chain Reaction Ltd. from February 2023 onward.

Shirley Segal Hartal has an MBA in Strategy from Tel Aviv University, which they obtained from 2001 to 2004. Prior to that, they completed their BA in Management & Mass Communication at Tel Aviv University from 1996 to 1999.

In addition to their formal education, Shirley has also obtained several certifications. In April 2020, they completed the certifications "Data Science Hands-On with Open Source Tools" and "Introduction to Data Science" from Cognitive Class. Shirley also obtained the certifications "Marketing Automation with HubSpot" and "Salesforce for Marketers" from LinkedIn in April 2020.

Furthermore, Shirley has obtained certifications from LinkedIn in the past. In March 2020, they completed the certification "Learning HubSpot CRM" and "Product Management First Steps" from LinkedIn. In January 2020, they obtained the certification "Learning Salesforce."

These certifications indicate their continuous pursuit of knowledge and professional development in the fields of data science, marketing automation, Salesforce, and product management.