Challenge Dairy Products, Inc.
Debby Steele is a seasoned sales professional with extensive experience in the food and beverage industry, currently serving as the Director of Sales for Retail and Private Brands at Challenge Dairy Products, Inc. since January 2023. Prior to this, Debby held various leadership roles at Keurig Dr Pepper Inc. from 2014 to 2023, including Director of Sales for Regional Accounts where strategic management led to significant growth in market share and revenue. Earlier roles included Senior Business Manager at Acosta and CEO of Space Appeal Interiors, highlighting a diverse skill set in sales strategy, account management, and business operations. Debby holds a Bachelor of Science in Business Administration with a focus on Marketing from California State University - East Bay and has completed certification in CPG Sales Program at Western Michigan University.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.