Challenge Dairy Products, Inc.
Lisa Pike Totah is a seasoned marketing professional with over 15 years of experience in various leadership roles across multiple industries. Currently serving as Marketing Director at Challenge Dairy Products, Inc. since October 2016, Lisa has previously held significant positions at Constellation Brands, SKYY Spirits, and Southern Wine and Spirits, among others. Lisa’s expertise encompasses brand management, trade promotions, and marketing innovation, with a proven track record of managing multi-million dollar budgets, developing comprehensive marketing strategies, and executing successful product launches. A graduate of California Polytechnic State University-San Luis Obispo with a degree in Marketing, Lisa has consistently demonstrated the ability to collaborate effectively with diverse teams and drive brand growth through strategic planning and targeted promotional initiatives.
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Challenge Dairy Products, Inc.
Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911. Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.