Melanie Reza

Challenge Financial Services is an indirect auto finance company serving markets through out the Southwest region. We purchase and service sub-prime auto loans originated by independent and franchise dealers. In operation since 1994, Challenge is a privately-held, family owned business with more the $80,000,000 is outstanding receivables under management. Challenge Financial's capital structure depends on a private pool of investment that secures our primary operating line of credit. The key to our success has been establishing close, long-term relationships with our dealers. By maintaining a full service local office in each market we serve, Challenge is able to deliver a superior level of service, convenience, and market focus to our dealers, and our customers.