Champions First Credit Union
Jessie Watson, CUCME, serves as the AVP of Marketing & Member Experience at Champions First Credit Union since January 2017, overseeing marketing initiatives, member engagement, brand management, community outreach, public relations, and internal communications for a credit union with ten branches in Northwest Florida. Prior to this role, Jessie was the Marketing Director for a credit union serving eleven branches across six counties, successfully launching a comprehensive website and branding redesign. Experience also includes serving as Marketing Services Manager at Datamaxx Group, Inc., where responsibilities included developing marketing and communications for public safety software, and various marketing and communications roles at Florida State University. Early career experience features public relations account services at Ziffer Stansberry Advertising Public Relations. Jessie holds a BA in Public Relations, Communication, Psychology, and Business from Florida State University.
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Champions First Credit Union
Champions First Credit Union is a not-for-profit financial cooperative. Founded in 1954, Champions First Credit Union serves its members with branch locations throughout northwest Florida, secure online banking, a convenient mobile app, and a complete suite of business and personal accounts, loans, and services to meet every financial need. We are also committed to the communities we serve. We contribute to various charities, support local events and give back to our communities through financial literacy outreach. Membership with Champions First Credit Union is open to alumni living anywhere in the U.S. and anyone who lives or works in Bay, Calhoun, Columbia, Escambia, Franklin, Gadsden, Gulf, Holmes, Jackson, Jefferson, Leon, Liberty, Okaloosa, Santa Rosa, Taylor, Wakulla, Walton, or Washington counties.