Melinda Lathrop

Melinda Lathrop serves as the Director of Strategic Partnerships at Southern Made, where responsibilities include collaborating with brands to enhance digital and marketing strategies to engage new audiences and strengthen customer relationships. Additionally, Melinda is an Adjunct Professor at Champlain College, instructing courses in the CCM Online division, and operates as President of Melinda Lathrop Creative, providing freelance marketing and public relations consulting services. Previous positions include Senior Account Manager at Delta Marketing Group, where Melinda managed a multi-million dollar client portfolio and developed comprehensive brand strategies, as well as roles in event coordination, marketing specialization, digital communications, and sports reporting. Melinda holds a Master of Science in Corporate and Organizational Communication from Northeastern University and a Bachelor of Science in Public Relations/Digital Marketing from Champlain College.