Yuzhen (Michelle) Chen

Yuzhen (Michelle) Chen has a diverse work experience in various roles and positions. Yuzhen (Michelle) currently serves as the Director of Ecommerce at Chan Luu, LLC since December 2021. Previously, they worked at Tacori as a Digital Marketing Manager from October 2017 to November 2021, where they focused on driving new customer growth across key acquisition channels through campaign creation, analysis, and optimization.

Prior to that, Yuzhen worked at Arecont Vision as a Marketing Specialist from January 2013 to September 2017. Their responsibilities included creating and managing marketing collateral, conducting email marketing and automation, and tracking and analyzing the performance of marketing programs.

Before that, Yuzhen gained experience at NBCUniversal Media, LLC as an Integrated Sales & Marketing professional in 2012. Their responsibilities included developing and managing sales materials, brainstorming new station initiatives and sales opportunities, and conducting research on clients, markets, and competition.

Yuzhen also had internships at DealBase.com and Promoting Group in 2012, where they gained experience in search engine marketing, keyword research, competitive research, social media management, content creation, and video editing.

In 2011, Yuzhen worked as an intern at Commerzbank AG, and in 2010, they interned at Capgemini Consulting, where they drafted newsletters, communicated with vendors and consultants, and increased staff utilization rates.

Overall, Yuzhen Chen has a strong background in ecommerce, digital marketing, marketing coordination, and sales and marketing, with experience in campaign creation, analysis, optimization, content creation, and research.

Yuzhen (Michelle) Chen obtained their Bachelor's degree in Business Administration and Management, General from Zhejiang University, where they studied from 2007 to 2011. Following their undergraduate studies, they pursued a Master's degree in Communication Management at the University of Southern California, completing their academic pursuits in 2013.