Cecile Gaume

In-house Entrepreneur - Founder And GM Of A New Start-up - La Sirène at CHANEL

Cecile Gaume has over two decades of experience at CHANEL, where notable roles include in-house entrepreneur and founder of La Sirène, global director of client experience and retail animation, and senior vice president of retail and merchandising for the US fashion division. Responsibilities have encompassed leading omnichannel strategies, managing global client engagement, and overseeing retail operations across numerous boutiques. Prior to joining CHANEL, Gaume served as a management consultant at Ernst & Young, working with clients such as Michelin and Peugeot. Educational qualifications include an MBA from Henley Business School and a master’s degree from Grenoble Ecole de Management.

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