Lourydie Velasco

Head Of Client Services, APAC at Channel Factory

Lourydie Velasco has a diverse work experience spanning various industries and roles. Lourydie started their career as a Research Assistant and Project Assistant at the University of the Philippines. Lourydie then worked at Asia Digital Holdings as an Operations Assistant, providing support to the Ad Operations, Sales, and Finance teams. Lourydie went on to work at Catcha Digital Asia, where they held roles as an Ad Operations Manager, responsible for coordinating campaigns and liaising with publishers, and as a Client Services Manager, overseeing the implementation and optimization of display advertising campaigns.

In 2013, Lourydie joined Experian Singapore Pte Ltd as a Client Services Consultant, where they focused on multi-account management, offering insights on digital strategies, and analyzing data for email campaigns. Lourydie later joined Verizon Media as an Account Manager in the Supply Team, managing and developing relationships with publishers. Lourydie then took on the role of Head of Account Management, where they serviced clients on managed media and programmatic advertising.

Lourydie's career then led their to Smaato, where they served as the Director of Demand Account Management APAC. In this role, they built and maintained relationships with key accounts, identified sales opportunities, and conducted regular account reviews. Currently, Lourydie is working at Channel Factory, where they initially held the position of Account Manager before progressively advancing to Senior Account Manager, Lead for Account Management, and ultimately, Head of Client Services APAC.

Throughout their career, Lourydie has demonstrated expertise in client services, account management, and driving revenue through strategic relationships and sales opportunities.

Lourydie Velasco completed a Master of Business Administration (M.B.A.) degree in Business Administration and Management, General from the University of the Philippines from 2006 to 2008. Prior to that, they obtained a Bachelor of Arts (B.A.) degree in Social Sciences from the same university between 2000 and 2004. Additionally, Lourydie has acquired certifications including the Google Ads Video Certification from Google Ads in July 2020 and Brightroll DSP from Yahoo! Inc. There is no specific information available regarding the month and year for the acquisition of the Brightroll DSP certification.

Links

Previous companies

Experian logo
Smaato logo
University of the Philippines logo

Timeline

  • Head Of Client Services, APAC

    October, 2022 - present

  • Lead, Account Management

    January, 2022

  • Senior Account Manager

    May, 2021

  • Account Manager

    January, 2020