Channel Fusion
Brenda Masters is an experienced Technical Project Manager currently at Channel Fusion since November 2015, with a history of managing diverse projects across several industries. Previous roles include Project Manager at CBE Companies, where Brenda successfully led multiple CRM implementations and product developments, and was instrumental in achieving a 100% growth in company size through a sales technique overhaul. At Lifetime Networks, Brenda held various leadership positions including Director of Distribution, On Demand, where responsibilities included VOD scheduling and strategic ad sales negotiations. Brenda's early career included roles at Sprint and American Tower, focusing on property acquisition and contract administration. Academic credentials include a JD in Corporate Law and an MBA in Finance from the University of Iowa, along with a BA in Journalism.
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Channel Fusion
Founded more than 20 years ago, Channel Fusion provides brands and their channel partners with an ecosystem of channel marketing technologies, solutions and services. By coupling innovative technologies, industry expertise and a relentless customer-focused support team, we provide a unique combination of platforms, products and people. Our purpose is simple: inspire our clients to achieve their desired outcomes by transforming channel marketing into impactful business results. We do this by ensuring an understanding of your desired outcomes first and then deploying tailored solutions using a disciplined process to achieve those outcomes. Once a program is operational, our support team of Fusers becomes an extension of your brand to ensure your channel partners have an optimal customer experience while maximizing their marketing investment in your brand. Our account leadership teams stay involved every step of the way to ensure programs continue to exceed expectations and drive your desired outcomes.