Diarmid Thackery

Diarmid Thackery has extensive work experience in various roles related to insight, research, and management. Diarmid is currently the Head of Product Insight & Effectiveness at Channel 4, where they are responsible for embedding user insight with stakeholders to make better decisions. Prior to this, they worked as the Viewer Insight Manager - User Research at Channel 4, leading on viewer insight and user research for their VOD arm.

Before their time at Channel 4, Diarmid was the Director of The Mutual Friend, a prototype platform for facilitated peer support conversations. Diarmid conducted market research, scoping, and liaised with expert advisors.

Diarmid also worked at Penguin Random House UK as the Senior Consumer Insights Manager, where they led strategic planning and roadmap of all consumer research projects. Diarmid managed a team and annual budgeting, influencing multiple stakeholders. Earlier in their career, they served as a Consumer Insights Manager - Entertainment at Sky, where they turned research into impactful insights for creatives and marketers.

Prior to that, Diarmid was a Senior Planning Manager at Omnicom, leading communications planning and budgeting on the UKTV account. Diarmid also worked as a Planning Manager at MediaCom, handling high-profile luxury accounts. Diarmid started their career as a Marketing Executive at Newsworks.

Diarmid Thackery attended the University of Bristol from 2003 to 2006, where they studied Ancient History specifically within the field of Classical and Ancient Studies. Prior to that, they attended Watford Grammar School for Boys from 1997 to 2003. In addition, they have obtained a certification in "UX Deep Dive: Foundational Research" from LinkedIn, although the exact date of completion is not provided.