Joe H. has a diverse range of work experience spanning over two decades. Joe started their career in the music industry, working for EMI Music as a Content Protection Intern. Joe later became a Global Content Protection Manager, where they played a crucial role in developing anti-piracy policies and managing pre-release security for high-profile projects. Joe also identified new digital trends and introduced services like YouTube and SoundCloud to the business.
After their time at EMI Music, Joe worked as a Consultant for Warner Music Group and then as the Director of YouTube Operations at Rightster. In these roles, they gained valuable experience in digital operations and online platforms.
Joe then joined Endemol Shine Group as the Head of Digital & Content Ops, where they led various initiatives such as digital revenue growth, launching and growing new YouTube channels, and executing digital strategies for global brands like MasterChef and Big Brother. Joe also developed operational tools and systems and regularly updated the senior executive team on digital operations strategy.
Following their tenure at Endemol Shine Group, Joe served as the Head of Partner Success and Content Production at Uptime App, a next-generation learning app. In this role, they oversaw partner success and content production, with a focus on inspiring and educating users.
Most recently, Joe has taken on the role of Distribution & Platform Partnerships Senior Lead (Social & Digital) at Channel 4, where they apply their expertise in distribution and partnership strategies.
Throughout their career, Joe has showcased their expertise in digital content operations, audience development, advertising strategy, and partnerships with major digital platforms. Joe has also been a speaker at industry events like VidCon and Broadcast Tech Fest.
Before their professional career, Joe was a successful label founder, DJ, and remixer under the guise of "Joebot," with international gigs and high-profile remixes to their credit.
Joe H. completed their Bachelor of Science (BSc) degree in Music Technology from Birmingham City University from 2002 to 2007. In 2018 and 2019, Joe attended Squared Online, but did not obtain a degree. Joe also received a Digital Marketing Award from The Institute of Direct and Digital Marketing, although the years of study are not specified. Additionally, Joe obtained certifications in Channel Growth from YouTube in November 2017, and has additional certifications in Advanced Rights Management, Audience Growth, Google Squared, and Rights Manager from YouTube and Facebook, although the specific years are not provided.
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