Katie Gordon

Katie Gordon is an experienced digital research professional currently serving as the Digital Research Manager at Channel 4 since October 2021, where responsibilities include designing and executing digital commercial research strategies and supporting sales functions. Previously, Katie held roles as a Senior Research Executive at both STV Group plc and ScotPulse, focusing on digital and linear reporting and managing client projects, respectively. Early career experiences include positions at EY as an Audit Associate and internships at Ipsos Connect and Ipsos MORI, where involvement in various research projects provided foundational skills. Katie holds a Master's degree in International Strategic Marketing from the University of Glasgow and a Bachelor's degree in Financial Economics from the University of Dundee, with additional studies in International Business with French at SUNY New Paltz.