Channel 4
Michelle Mooney is an experienced analyst specializing in audience insights and market research, currently serving as an Audience Insight VoD Analyst at Channel 4 since April 2023, where responsibilities include interpreting video on demand data to enhance content performance understanding. Previously, Michelle worked as a Research Analyst at Twitter, focusing on audience behavior to aid sales and marketing teams. At We Are Social, Michelle held positions as a Senior Research & Insights Analyst and Research & Insights Analyst, conducting quantitative research for notable brands. Earlier experience includes market research analysis at Collinson, legal work at Brophy Solicitors, and assisting at Migrant Rights Centre Ireland. Michelle holds a Bachelor of Social Science from University College Dublin and a Master of Social Science from Maynooth University.
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Channel 4
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Channel 4 is a publicly-owned, commercially-funded public service broadcaster. Channel 4 works across television, film and digital media to deliver its public service remit, as outlined in the 2003 Communications Act and most recently the 2010 Digital Economy Act.