Sini Riskula

Sini Riskula has a diverse work experience spanning several industries. Sini began their career in 2006 as an A la carte waitress at the Coral Sea Resort in Australia. In 2007, they joined Bodean's BBQ as a Supervisor/Duty Manager, where they gained experience in restaurant operations, administration, PR planning, stock control, and staff training.

In 2010, Sini worked as an Intern at UK AWARE Ltd, where they gained industry exposure and practical skills. Sini then joined SBS Broadcasting in 2011 as a Scheduler, responsible for preparing and scheduling material for broadcast, optimizing commercial minutes, and ensuring compliance with broadcasting standards. In 2012, they were promoted to the role of On-Air Producer, where they coordinated live events for various countries, including set up recordings, on-air signal monitoring, and program optimization.

In 2013, Sini joined Channel 5 as a Senior Scheduler, utilizing their creativity and audience research skills for promo planning, cross-channel promotion, and maintaining TRP and audience targets. Sini later became Channel Operations Manager (Maternity cover) in 2018. As of January 2022, they are currently serving as the Acting Channel Operations Manager at Channel 5.

Throughout their career, Sini Riskula has demonstrated versatility, resourcefulness, and a strong work ethic, making significant contributions to the companies they have worked for.

Sini Riskula pursued their education in Media and Cultural studies from 2007 to 2010 at Kingston University. Sini successfully obtained a 2:1 degree from the institution during this period.