Wayne Rowe

Director Of Business Development / Salesforce.com Administrator at Character

Wayne Rowe is an accomplished professional with extensive experience in business development, marketing, and customer success across various industries. As the Director of Business Development and Salesforce.com Administrator at Character since January 2008, Wayne has developed and executed a successful sales strategy, securing over 130 projects through strong client relationships. Prior to this, Wayne served as Director of Marketing and Sales Communications at Affiliated Computer Services, leading a marketing transformation that enhanced brand awareness and won industry awards. Earlier career roles include Sales and Finance Program Manager at Nova Biomedical, Assistant Director at Boston University, and Customer Success Manager at Tuition Management Systems, each contributing to Wayne's strong background in sales, finance, and customer relations. Wayne holds a Bachelor of Fine Arts in Acting and Presentation Skills from the University of Connecticut and completed executive coaching training at AdviSOAR.

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Character

We analyze brands and make strategic recommendations based on a deep understanding of story and character—what we call the Story Framework approach. Analysis through the Story Framework approach focuses on the meaning and purpose of a brand. It is about connecting with the audience on an emotional level—helping the audience members to identify with and recognize themselves in the brand.


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