Sara Petty

Sara Petty is a seasoned creative and social media strategist with a diverse background in brand development and trend analysis. Currently serving as a Creative & Social Media Strategist at Charles Samelson Inc. since February 2022, Sara has been instrumental in producing innovative campaigns and content that establish the brand as a leader in hospitality interior design and textiles. Prior experience as a Brand Strategist & Social Media Manager at Berkshire Hospitality involved successfully rebranding the company and enhancing its online presence. Earlier roles included Director of Trend, Color & Concept at Kidpik and Vice President of Trend, Color & Concept at Nina Footwear, where Sara conducted global market analysis and trend forecasting. Initial experience at Gap, Inc. as Director of Girls Design involved overseeing design direction and team management. Sara holds a BA (Hons) in Fashion Design from the University of Westminster and a Certificate in Teacher Training from Bournemouth University.