Rachael Johnson

President, Direct To Consumer, Ecommerce & Digital Marketing at Charlotte's Web

Rachael Johnson has extensive experience in the field of digital transformation, eCommerce, and brand strategy. Rachael has held senior leadership positions at prominent companies such as Charlotte's Web, OpenPark, Pat McGrath Cosmetics, LVMH, and L'Oréal. At these companies, Rachael has been responsible for driving growth, overseeing P&L, and leading cross-functional teams. Rachael has successfully implemented digital strategies, improved sales and conversion rates, and cultivated customer-centric experiences. Rachael's expertise lies in building brand strategies, developing marketing roadmaps, and driving digital innovation.

Rachael Johnson holds an MBA from NYU Stern School of Business, with concentrations in Entrepreneurship & Innovation, Leadership & Change Management, and Media & Technology. Rachael also attended Harvard Kennedy School for Executive Education with a focus on Women in Business Leadership. Additionally, they completed Executive Education programs at MIT Sloan School of Management in Mastering Business Excellence. Rachael holds a Masters Certificate in Luxury Branding, Fashion & Retail from SDA Bocconi. Rachael earned their undergraduate degree, a BS, in Marketing, Finance, and Sociology from NYU Stern School of Business.

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