Karen Peterson

Karen Peterson has a diverse work experience spanning various industries and roles. Karen is currently serving as the Chief Marketing Officer at Chatbooks since 2022. Prior to this, they held the role of Marketing Advisory Board Member at Brigham Young University Marriott School of Business, where they provided career mentoring and coaching for undergraduate and MBA students. Karen also co-founded UTAH (Utah Teen Adaptive Hope) in 2020.

Karen has extensive experience as a Chief Marketing Officer, having served in this role at Lendio from 2020 to 2022 and at BrainStorm, Inc. from 2018 to 2020. Karen has also worked at Ancestry, where they held several positions, including Senior Vice President, US Marketing, Chief Marketing Officer (Interim), Vice President, Customer Marketing, Managing Director, Canada, and Sr. Marketing Manager, International. Their responsibilities at Ancestry included P&L responsibility for the Canadian market and full management of their website.

Prior to their roles at Ancestry, Karen worked at Nutraceutical Corporation as a Product Brand Manager for their flagship brand. Karen also gained experience as a Graduate Assistant at Brigham Young University Marriott School of Business, where they focused on pricing, positioning, and sales management. Karen began their career as a Contract Administrator at SunGard Trust Systems.

Overall, Karen Peterson has a strong background in marketing, leadership, and mentoring, and has showcased their abilities across various organizations and industries.

Karen Peterson earned a Bachelor of Science degree in English and Criminal Justice from Radford University. Karen then pursued a Master of Business Administration (MBA) degree with a specialization in Marketing and Marketing Analysis from Brigham Young University Marriott School of Business, completing their studies between 2001 and 2003.