Olga Serebryanaya (Kozhina)

Go-To-Market Manager at Chatfuel

Olga Serebryanaia has a diverse work experience in marketing and product management roles. Olga is currently employed at Chatfuel as a Go-To-Market Manager, where they oversee product launches and implements go-to-market strategies. Olga conducts market research, competitor analysis, and customer development to form value propositions for new offerings. Olga also creates marketing materials and trigger communications for the product.

In addition, Olga is a member of the Product Marketing Alliance, where they stay updated with industry trends and best practices. Olga previously worked as a Senior Marketing Consultant at Pythia, providing strategic marketing advice and guidance.

Olga has held various roles at Redmadrobot, starting as a Marketing Manager before being promoted to Product Marketing Manager. In these positions, they built a process for cross-functional team collaboration, developed go-to-market strategies, and identified product-market fit for new products.

Prior to that, Olga worked as a Marketing Manager at BUZZAAR, where they implemented marketing campaigns for FMCG brands. Olga was responsible for structuring interaction processes, implementing digital marketing tactics, and performance marketing.

Olga served as a Marketing Communication Manager at Duco - Innovation Eco System Design, where they worked on a B2B/startup project. Olga participated in the development and implementation of a marketing strategy and utilized Hubspot to work with leads. Olga also designed case studies for companies involved in the project.

Earlier in their career, Olga worked as a Marketing Project Manager at REDKEDS Creative Agency, where they managed cross-functional teams and executed digital marketing and social media projects for FMCG brands. Olga also created communication strategies.

Olga started their career as a Digital Communication Manager at Mikhailov & Partners. Strategic Communication Management, where they developed strategies for telecoms, banks, and FMCG brands. Olga was responsible for digital PR, media planning, and reputation management.

Overall, Olga Serebryanaia has a strong background in marketing and product management, with experience in go-to-market strategies, market research, competitor analysis, and cross-functional team collaboration.

Olga Serebryanaia's education history begins with their Bachelor of Education degree from Moscow Pedagogical State University. The specific field of study for their bachelor's degree is not provided.

In addition to their formal education, Olga has obtained several certifications. In 2018, they completed a course in Strategic Marketing from IKRA. Olga further enhanced their skills and knowledge with certifications such as Enterprise Design Thinking Practitioner from IBM in July 2021, Agile Marketing Foundations from LinkedIn in August 2021, and Simulator for Learning Data-Driven Product Management and Growth from GoPractice, Inc in May 2022. Olga also obtained certifications in Team Management 2.0 from Skillbox in November 2020, and Intro to International Marketing from Yonsei University on Coursera in February 2021.

Most recently, Olga acquired certifications in Agile Team Facilitation from ICAgile in July 2022, as well as a course on creating an NFT marketing strategy from Udemy in September 2022.

Links

Timeline

  • Go-To-Market Manager

    April 1, 2023 - present

  • Product Marketing Manager

    March, 2022

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