CHAUMET
Aisha Pennella is an accomplished professional in the luxury retail sector, currently serving as Directrice flagship Vendome at CHAUMET since April 2025. Prior experience includes roles at Boucheron from September 2019 to April 2025, where Aisha held positions such as Deputy Director and Hospitality and Client Experience Director, focusing on business development and client experience. A notable background at Van Cleef & Arpels involved managing retail training for Northern and Southern Europe, while earlier roles at Officine Panerai and Tsumori Chisato emphasized retail management and marketing. Aisha holds an MBA in Management and Marketing of Luxury Industries from ISC Paris and a Licence in Applied Arts from Université Toulouse - Jean Jaurès.
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CHAUMET
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Since its founding in Paris in 1780, the history of Chaumet has been entwined with the History of France, since almost immediately after its founding, the Maison very quickly became the official jeweller to Empress Josephine. The High Jewellery savoir-faire of the Maison has been passed down from generations of jewellers for over 235 years. Crafted in the very heart of the Place Vendôme, the jewellery and watchmaking creations reflect these exceptional skills and pay tribute to the Parisian style. Currently in full transformation and firmly anchored in modernity, the House of Chaumet is undergoing a global repositioning with a strong sales growth.