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Roberta Wilson

Chief Operating Officer at Cheaper Than Dirt

Roberta Wilson has had an extensive work experience in the retail industry. Roberta started their career at Gander Mountain in 1981, where they worked as a Buyer for eight years. In 1990, they joined Tasco Sales as an Operations Manager, and they held this position until 1993. In 1998, Roberta joined Cheaper Than Dirt and became the Chief Operating Officer. During their tenure, they achieved remarkable results, including increasing sales from $4M to $200M over 15 years and raising the average order value significantly.

Roberta Wilson obtained a Bachelor's degree and a Masters degree in Business Administration, with a focus on domestic and international operations, from American InterContinental University. This educational journey took place from 2005 to 2007.

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