Lulu Laidlaw-Smith

Lulu Laidlaw-Smith is an accomplished leader with extensive experience in strategic partnerships, commercial strategy, and business growth across various sectors. Currently serving as Head of Strategic Partnerships at Checkpoint and holding multiple non-executive director roles at Maisha Earth Solutions and Vegbred, Lulu focuses on driving growth, investor engagement, and brand strategies. As a founder of Rip It Up Start Again, Lulu showcases disruptors and innovators, while previously acting as Chief Growth Officer at Binumi and Managing Director at Paddington Works, where significant occupancy improvement was achieved. Education includes a specialized degree in Hotel Management from EHL, complemented by foundational schooling at Millfield and St Anthony's Leweston.