Erendida Samaniego

Erendida Samaniego is a seasoned marketing professional currently serving as the Senior Marketing Manager at El Super, a subsidiary of Bodega Latina Corporation, since January 2015. In this role, Erendida oversees the Marketing Department, coordinating all brand marketing initiatives and developing plans to raise awareness for the company's 59 stores across five states. Prior experience includes positions as General Manager at Mercado Activations and Field Marketing Director at DirecToHispanic, LLC, where culturally-relevant marketing strategies were a focus. Additional roles at Terry Hines & Associates and Liberman Broadcasting have contributed to Erendida's extensive background in promotions and field marketing.