William M Pena

William M Pena is a seasoned professional in the field of digital customer experience and commerce, currently serving as Senior Manager, Digital Customer Experience at Chedraui USA since January 2023. In this role, William is responsible for planning and developing a seamless digital commerce experience for grocery ordering, overseeing digital merchandising and marketing strategies to enhance omni-channel revenue, and managing supplier relationships. Prior to this, William held various positions at Smart & Final from November 2003 to January 2023, including Senior Manager of Digital Customer Experience and Manager of Digital Commerce Operations. William holds a Bachelor's degree in Business Administration from California State University, Los Angeles, a Certificate in Organizational Leadership from California State University, Fullerton, and an Associate's degree in Business Administration from College of the Canyons.