Trenton Birch

Chief Executive Officer at Cheeba Africa

Trenton Birch has a diverse work experience spanning over several years. Trenton is currently the Director and Founding Member of Friends of Hemp South Africa since September 2022. Prior to this, they served as the Chief Executive Officer of Cheeba Africa starting from May 2019. Additionally, they worked as the South Africa Director and Founding Member of Bridges for Music, an international non-profit organization working with electronic music to empower disadvantaged communities, starting from March 2012. Before that, Trenton was the CEO and Founder of Black Mango Music, a Cape Town-based entertainment company specializing in music and brand experiential and digital strategy. Trenton also managed the band Trenton and Free Radical and ran the record labels Black Mango Music and Afrolution. Prior to this, they served as the Managing Director and Partner of SAE Institute South Africa, the largest provider of Creative Media Education, from January 2012 to March 2019. Additionally, they worked as the Managing Director of Pierce Smartfusion, an experiential and events agency focused on digital and social media amplification, from November 2009 to January 2012. Trenton has also worked as a Consultant/Freelancer and as the Operations Director of Balance Marketing. Trenton has held various other roles, including Operations Director/Head of Entertainment at RPM and Head of Project Management at Frukt Music.

Trenton Birch attended the University of Johannesburg from 1992 to 1996, where they pursued a Bachelor's degree in Communications and Public Relations. Subsequently, they enrolled at the University of Cape Town to pursue a Bachelor of Technology degree in PR and Communications, although the exact dates of their enrollment are unknown. Additionally, Trenton Birch has a connection to two other educational institutions: "daddys dragon" and "greenside high." However, no specific degree or field of study can be determined for these two institutions as no dates or relevant information are provided.

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Johannesburg, South Africa

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Cheeba Africa

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Get educated, get involved, and get ahead in the Cannabis industry. As our industry grows, so will the need for skilled people to help keep pace with consumer demands. While many companies in the industry are small start up operations, they are quickly growing and with this will come new career opportunities. We offer courses for those starting out in the Cannabis industry and those who are looking to add Cannabis skills to an existing role. We have over 10 years experience in the education industry, building three state-of-the-art Higher Education campus that serviced over 450 full time students a year. We work closely with lawyers, doctors, pharmacists, growers, industry professionals and government organisations to ensure we are up to date and current. Our first courses are brought to you in partnership with the US based Cannabis online education platform Medical Marijuana 411. With over 800+ current, peer reviewed citations, Marijuana 411 is the leader in online medical marijuana education for patients, medical professionals and dispensary consultants. Our online courses have been updated to localise content where relevant and students are given lifetime access to their student dashboard to review materials at any time in the future. We provide free access to Cannabis education thought our online media channel Craft Cannabis TV and our webinars. We also offer bespoke corporate training across the African continent to up-skill your team so please get in touch if this is of interest.


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