Sohaib Safdar Malik

Sohaib Safdar Malik is a seasoned professional with extensive experience in logistics, e-commerce, and management, currently serving as a Logistic & E-Commerce Consultant at Cheezious Pakistan since August 2022. Prior to this role, Sohaib held the position of General Manager-Pakistan at Jovi App from May 2021 to September 2022, overseeing key functions such as sales, account management, logistics, operations, and marketing. Sohaib's earlier experiences include impactful managerial roles at Cheetay and foodpanda, where responsibilities encompassed sales strategy development, team performance monitoring, vendor relations, and cross-functional teamwork. Sohaib began the career as a Business Development Officer at Enrichers Private Limited. Educational qualifications include an MBA in Marketing from Bahria University and a Bachelor of Commerce from Rawalpindi College of Commerce.