Juan Lorenzana

Juan Lorenzana's work experience begins in 2006 as a Merchandising Chief at PlayStation. JUAN then joined Sony in 2008, starting as a Sales Chief before progressing to roles such as Channel Sales Manager and Marketing Manager. At Sony, Juan was responsible for developing sales and marketing strategies for camcorder products and managing channel sales.

In 2014, Juan moved to Solution 2Go LLC (PlayStation) as a Senior Key Account Manager, where they worked with internal and external clients in the Sales Department. During this time, they also served as a National Key Account Manager and continued their role as a Senior Key Account Manager until 2019.

Currently, Juan is the Sales & Trade Marketing Head at Chefman. In this role, they oversee the Sales and Trade Marketing departments, focusing on sales strategies, prospection, analysis, and profitability in addition to trade marketing activities such as promoters, POP, training, and road shows.

Juan Lorenzana earned a Bachelor's degree in Industrial and Organizational Psychology from UNAM. Additionally, they obtained certifications in "Becoming Head of Sales: Developing Your Playbook" and "Managing Your Personal Finances" from LinkedIn in February 2023 and October 2021, respectively.