Cheil UK
Ronnie McGibbon is an experienced professional in personalisation, optimisation, and user experience design, currently serving as Head of CRO and Personalisation & Optimisation Lead Consultant at Samsung Electronics since February 2019. Additionally, Ronnie holds a role as an Experience Planner at Cheil UK and is a Football Referee for The Football Association. Previously, Ronnie has worked in various capacities, including UX Designer at Board Intelligence and Pomegranate Media Ltd, Senior UX Manager at The Rank Group plc, and Senior UX/UI Designer at Ocean Media Group. With a background in graphic design, Ronnie has accumulated significant expertise in digital product and UX design, supported by a comprehensive education in design and software engineering from esteemed institutions.
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Cheil UK
Cheil Worldwide Inc. is one of the world’s leading integrated marketing communications networks. Established in 1973 with headquarters in Seoul, South Korea, Cheil's thousands of global employees create ideas that move brands, products and people from its 50+ offices in 35 countries. Cheil delivers innovative communications strategiesthat drive business results through full-service advertising capabilities and beyond, with specialties in shopper marketing, experiential retail design, PR, sports marketing, and special events. Cheil's creativity is world renown, as the network is highly awarded by international festivals including Cannes Lions, CLIO, Spikes Asia, Dubai Lynx, AdFest and Effie Awards. The network enjoyed a stellar performance at the latest 2013 Cannes Lions International Festival of Creativity, winning 21 Lions.