Eugene Micaiah Lim

Eugene Micaiah Lim is an experienced marketing professional specializing in regional marketing, CRM, and social media management across the Asia-Pacific (APAC) region. Currently serving as the Regional Marketing Manager at Chelsea Football Club since March 2022, Eugene focuses on enhancing fan engagement in key APAC markets through strategic campaign planning and execution. Previous roles include Regional CRM Manager at Spark44/Accenture for Jaguar Land Rover, where Eugene implemented CRM best practices across 16 markets, and Social Media Account Manager at Wunderman Thompson, overseeing social campaigns for BOSE in APAC. Additional experience includes account management for Samsung at Cheil Singapore and loyalty marketing for Singapore Airlines at TBWA. Eugene's educational background includes a Bachelor’s degree in Mass Communication from Curtin University and a Diploma in New Media from Republic Polytechnic.