Thais Tsui

Thais Tsui currently serves as the Growth Marketing Director at Chelsea Football Club, overseeing product marketing across various men's and women's offerings, while focusing on enhancing global fan engagement and retention through integrated marketing strategies. Prior to this role, Thais held the position of Director of Digital Marketing at ASICS EMEA, leading strategic initiatives in customer journey and performance media. A consultancy experience was also part of Thais's career, contributing expertise in brand strategy and marketing. Notably, Thais spent significant time at Starbucks Asia Pacific, achieving remarkable growth in the Starbucks Rewards program and directing digital innovation across multiple markets. Thais began the professional journey as a Marketing Manager at The Economist Group, managing marketing communications for the Asia Pacific region. Educational qualifications include a BA in Communications and Economics from Simon Fraser University and further studies at the British Columbia Institute of Technology.