Tory Hogsett

Tory Hogsett has a diverse work experience with various roles in the field of digital marketing and talent management.

In 2014, Tory worked as an eCommerce Marketing Manager for BMR, where they created and executed digital marketing strategies to increase revenue for North American E-Commerce sites. They achieved a significant growth of 119% in the first year and had full web P&L responsibility.

From 2015 to 2017, Tory served as an SEM Manager at Generator Media + Analytics, responsible for managing search engine marketing campaigns.

In 2017, Tory joined Razorfish as a Search Manager, where they oversaw and managed search tactics for clients such as Saks Fifth Avenue and Marriott International. They successfully scaled deep linking and mobile measurement globally, resulting in a 73% decrease in paid search CPA while increasing conversion volume by 145%. Later in the same role, they advanced to Senior Search Manager.

After Razorfish, Tory worked at TravelClick in 2017 as a Paid Search and Display Manager before joining Public.com in 2021 as a Search Lead & User Acquisition.

In 2022, Tory joined JUMP as a Member and currently holds the position of Associate Director, Search at Chemistry.

Throughout their career, Tory also had experience as a Talent Manager/Consultant and worked as a PPC Account Manager at Ajax Union from 2012 to 2014. Additionally, they served as an Account Executive at DIGIWAXX MEDIA from 2008 to 2011.

Overall, Tory Hogsett's work experience spans across digital marketing, talent management, and search engine optimization. They have a strong background in executing successful digital marketing strategies, managing search engine campaigns, and driving business growth through effective search tactics.

Tory Hogsett obtained a Bachelor's degree in Public Relations from Illinois State University. In terms of additional certifications, Tory obtained the following: Apple Search Ads from Apple in February 2023, Google Ads Apps from Google in February 2023, Branch University | Branch Fundamentals for Mobile Growth from Branch in October 2021, Google Ads from Google in August 2020, and Search Ads 360 from Google in August 2020.