Maria Alejandra Benitez

Maria Alejandra Benitez Bedoya serves as Chief of Staff at Cheqroom, a role that involves facilitating organizational alignment and coordinating initiatives in support of the CEO and leadership since September 2021. Previously, as a Product Marketer at Cheqroom, Maria focused on raising awareness among equipment managers regarding their challenges and positioning Cheqroom as a leading equipment management software. At Unit4, Maria contributed as a Product Marketer, generating content and campaigns for Talent Management and core HR. Prior experience includes content marketing at Intuo, where responsibilities encompassed demand generation and sales enablement content creation, and a Product Designer role at Todeschini S.A., where customer needs were transformed into tangible interior design products. Maria holds a Master's degree in Innovation and Strategic Management from Solvay Brussels School of Economics and Management and a degree in Industrial Design from Pontificia Universidad Javeriana.