John Rocha is an accomplished professional with extensive experience in retail commercialization, venture capital, and strategic consulting. Currently serving as SVP of Retail Commercialization at Cherish, Rocha focuses on the development of advanced ambient sensors and AI for health safety. Additionally, Rocha holds positions as Operator in Residence at New Stack Ventures, Venture Partner at GoingVC Partners, and Investor & Advisor at Gearflow.com, which aims to transform the construction equipment industry. Prior roles include Vice President of Investor Relations at ASTRALABS and contributions to Dynamic Solutions Worldwide, where Rocha played a key role in evolving digital marketing strategies. Rocha co-founded myFit, Inc., a pioneering platform for 3D apparel graphics, and has advised various firms through Seminal Advisors. Educational achievements include an Executive MBA from Northwestern University's Kellogg School of Management and a B.A. from the University of Notre Dame.