Craig Hanba

Head Of Business Development And Strategic Initiatives at Chervon Group

Craig Hanba has a diverse work experience spanning across different industries and roles. Craig started their career at Dimension Research Inc. as a Market Research Project Manager, where they coordinated projects and assisted in all aspects of the research process. Craig then moved on to Rewards Network Inc. as a Research Analyst, where they led cross-functional teams in designing new products and managed customer research. Craig then joined Bosch Tool Corporation, where they held various positions, including Marketing Management Rotational Associate, Project Analyst - Sales, Bosch Brand Project Specialist, and Group Brand Manager - Skilsaw Power Tools. In these roles, they gained experience in sales, marketing, branding, and strategy development. Currently, Craig is working at Chervon North America, Inc. as the Director of Brand Management for EGO, FLEX, and SKIL. Craig leads a team responsible for brand strategy development, product launch, advertising, and creative strategy. Throughout their career, Craig has demonstrated a strong ability to drive growth and develop innovative strategies for brand management and business development.

Craig Hanba attended Trine University from 1999 to 2003, where they earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing Management. During this same period, they also pursued another BSBA degree at Trine University, this time specializing in Golf Management.

In 2005 and 2006, Craig Hanba enrolled at DePaul Driehaus College of Business and obtained a Master of Business Administration (MBA) degree with a concentration in Marketing.

More recently, from 2023 to 2033, they attended The University of Chicago Booth School of Business for an Executive Program in Corporate Strategy, further enhancing their knowledge and skills in that field.

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