Bob Sherlock

Bob Sherlock is a Partner and Chief Marketing Officer at Chief Outsiders since September 2017, specializing in competitive advantage, market segmentation, and strategic marketing plans. With extensive experience as a marketing coach since 2003, Bob assists manufacturers and B2B service firms in uncovering hidden value through the development of differentiated value propositions and strategic pricing strategies. Previous roles include leadership positions at Marketwerks, The ProAction Group, Delivery Station, Inc., Wickes Lumber, Inc., and General Electric Company, where Bob focused on market strategy, pricing management, and business development. Bob holds an MBA from The Tuck School of Business at Dartmouth and a BA in Economics from the University of Maine, and is also the author of "Daring Caution: The Executive’s Guide to Pricing Improvement."