Carolyn Appleby

Carolyn (Baluyot) Appleby is a seasoned marketing executive with extensive experience in leadership roles across various organizations. Currently, Carolyn serves as a Founding Member at Chief, a network dedicated to empowering women in leadership. Previously, Carolyn held the position of Group Vice President of Corporate and Digital Marketing at Informatica, playing a pivotal role in the company's transition to a SaaS cloud-based platform during a significant transitional period. Carolyn's career includes key positions at Symantec, Digitas North America, and Bank of America, where strategic marketing initiatives led to substantial brand growth and innovative marketing solutions. Educated at UC Santa Barbara with a BA in Communication Studies and Psychology, Carolyn combines a rich marketing background with a commitment to advancing women's leadership in corporate spaces.