Sohyon Natalie is a seasoned executive with extensive experience in brand strategy and leadership roles across notable companies. Currently, Sohyon serves as the Chief Experience Officer at Chief and operates as Founder and Partner at SongLee. Previous roles include Advisor to the Founder and CEO of Betterment and Chief Experience Officer at HYPEBEAST. Sohyon's background includes significant contributions as Senior Vice President of Corporate Affairs at Chobani, where strategic brand initiatives were developed, and as Chief Operating Officer at Milk Bar, overseeing all business operations. Sohyon's early career included serving as Assistant Staff Secretary at The White House. Sohyon holds an M.B.A. from Columbia Business School.
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