Kay Kerman

Kay Kerman, MBA, is an experienced professional in digital marketing and customer relationship management, currently serving as the Director of CRM and Content Strategy at Children's Health since January 2016. In this role, Kay leads a high-performing team that enhances the digital customer experience and has successfully onboarded various platforms to improve customer data insights, resulting in significant engagement growth. Prior to this, Kay held multiple managerial roles at American Airlines, including Senior Manager of Digital Marketing, where strategic initiatives led to improved customer engagement globally. Kay's background also includes experience as a Visa Issuance Officer at the British Embassy and managerial positions at American Airlines, emphasizing a diverse skill set developed through more than three decades of career progression. Educational qualifications include an MBA from Vanderbilt University and a BA in Computer Science and Psychology from Hollins University.